Abstract

BARRIENTOS FELIPA, Pedro. Cluster concept in the international marketing strategy. Semest. Econ. [online]. 2011, vol.14, n.28, pp.49-66. ISSN 0120-6346.

International trade, specifically the one that concerns nontraditional products in Peru, has presented a good relative growth. This is beneficial because it generates employment and national wealth. This type of activity requires of a creative process that maintains the advantage that the country has concerning other competitors. One of these strategies is the cluster application. Thus, the objective of this article is to propose a reflection on how can trade be improved using a cluster, an element in where the country already has experiences. In order to comply with this, different bibliographical sources are consulted presenting the reality of specific products in where the commitment is taken by the producer and by all of those that are linked to the exported good. The main conclusion is that the process must consider the efficiency and add value to production as per experience is acquired. This will create a sustainable and successful participation in this type of businesses.

Keywords : Cluster, associativity; international trade; Competitive advantages; Peru.

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