Resumen

BERMEO-GIRALDO, María Camila et al. Factors of Use of Mobile Payment Means in Millennials and Centennials. Semest. Econ. [online]. 2019, vol.22, n.53, pp.77-102. ISSN 0120-6346.  https://doi.org/10.22395//seec.v22n53a4.

The information technologies implemented in the payment systems have increased the offer of services through mobile means, with a still limited adoption. Therefore, it became relevant to investigate the use of virtual payment methods through the identification of factors that affect the adoption of mobile banking in young millennials and centennials in Medellin, through exploratory factor analysis and factor analysis confirmation of the variables: attitude towards use, perceived awareness, perceived credibility, perceived trust, intention to use and experience of use. The research used exploratory factor analysis, with a quantitative and exploratory-descriptive approach. It is concluded that the most relevant variables in the decision to use mobile payment methods are use experience and perceived awareness.

JEL CLASSIFICATION: G21, O16, D14, G40

CONTENTS: Introduction; 1. Millennials and centennials; 2. Mobile payment system; 3. Factors and structuring of the model; 4. Methodology; 5. Results; 6. Discussion; Conclusions; Bibliography.

Palabras clave : Mobile banking; banking technology; utilization factors; model; millennials; centennials.

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