Resumen

SERRANO-GARCIA, Jakeline; ARBELAEZ-TORO, Juan José  y  ORTIZ-CLAVIJO, Luis Felipe. Marketing and Development of Green Innovative Products: a Literature Review. Semest. Econ. [online]. 2021, vol.24, n.57, pp.201-216.  Epub 27-Jul-2022. ISSN 0120-6346.  https://doi.org/10.22395/seec.v24n57a10.

In recent years, the concept of green innovative product has become a trend. The main objective of this article is to present a literature review in three axes within the concept of green innovative product: marketing, supply chain and innovation. With this purpose, the study established a methodology for reviewing under the Prisma standard, which found a fertile scientific production, specially within the marketing realm, and which allowed the reduction of a group of subcategories such as environmental consciousness, strategies, and consumer. The results allow the allocation of green marketing as a mechanism that can consciously generate the positioning of innovative green products in the market.

Palabras clave : Green marketing; green innovative products: green innovation; literature review; Colombia.

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