Abstract

CECENA HERNANDEZ, Gildardo. Competitive advantages of the meat companies in Sinaloa. Rev. esc.adm.neg [online]. 2013, n.74, pp.40-53. ISSN 0120-8160.

Abstract This research paper aims at identifying the variables of causal relationships for the competitive advantages of meat companies located in the region of Sinaloa, Mexico. The field study was made through the application of a test (containing 24 variables) and a short interview made to eight managers, showing the six most important out of twenty four: customer satisfaction(87.5%), sanitary factors (75%), quality, production, sales and standardization processes (62.5%). We conclude that all the researched companies should implement strategies that allow them to perform better than their competitors.

Keywords : Agroindustry; Competitivenes; Competitive advantage; Strategic management; Meat companies.

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