Abstract

RODRIGUEZ GONZALEZ, Adriana Rocío  and  QUIJANO, Omar Guiovanni. Marketing places as a strategic tool used in the municipality of Viota -Cundinarmarca, Colombia-. Rev. esc.adm.neg [online]. 2017, n.83, pp.119-139. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n83.2017.1822.

This descriptive article aims at accurately stating research outcomes obtained from a careful study made in the minicipality of Viota, Cundinarma, Colombia, whose strengths and weaknesses have been analized to propose, design and create a marketing plan based on the evaluation and admiration of its history, architecture and landscapes through the design and consolidation of a city brand name for this municipality which centralizes all its potential features with the purpose of consolidating and promoting Viota as a tourist destiny at a national level.

Keywords : Marketing places; city brand name; marketing; tourism; territory..

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