Resumo

FLORES VILLANUEVA, Cesario Armando  e  GAYTAN RAMIREZ, María del Carmen. The level of corporate social responsibility in Mexican franchises. Rev. esc.adm.neg [online]. 2018, n.85, pp.15-35. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n85.2018.2046.

This research evaluates the level of corporate social responsibility activities by the application of 26 indicators grouped according to the following dimensions: environment, society, corporate management and products and services. Beginning with the analysis of 401 websites of franchises that are currently operating in Mexico, 22.9 % really communicates corporate social responsibility activities. This hypothesis combines the theory based on resources, the theory of stakeholders and the theory of agency. Its regression outcomes indicate that the franchise age and the percentage of franchise chain units influence the level of corporate social responsibility activities in a negative way; meanwhile the size and the entry quote influence their level in a positive way.

Palavras-chave : Business social responsibility; franchises (small trading)- social aspects- Mexico; franchises (small trading)- environmental aspects- Mexico; franchises (small trading)- economic aspects- Mexico; sustainable development.

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