Resumo

MENDOZA-MENDOZA, Adel; DELAHOZ-DOMINGUEZ, Enrique  e  MENDOZA-CASSERES, Daniel. The location of commercial premises: a multi-criteria selection approach. Rev. esc.adm.neg [online]. 2019, n.87, pp.207-219. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n87.2019.2446.

The decision regarding the location of commercial premises is one of strategic nature, as the different alternatives that may be available must be studied according to multiple factors, that way, it can be considered a complex Multi-Criteria Decision-Making (MCDM) process. This document is intended to propose a methodology for the selection of location of commercial premises that integrates the fuzzy analytical hierarchy process or fuzzy AHP, which is used to weight the selection criteria under the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), in order to select the best option for the location according to the qualifications that are obtained from all the alternatives. A case study is presented, with the purpose of illustrating the applicability of the methodology that has been proposed, in which five shopping centers are used as location choices, according to four criteria: infrastructure, cost of renting, accessibility to customers, and commercial potential. The weights that were achieved by each criterion were 11.2 %, 21.0 %, 14.3 %, and 53.5 %, respectively. Finally, it not only demonstrates the applicability of the methodology for the case, but also, the scope that it can have in other business sectors, since it is presented as a reliable and effective way to select the best option among a group of alternatives, depending on the different key criteria.

Palavras-chave : selection of commercial premises; multi-criteria selection; commercial space; commercial infrastructure; commercial potential.

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