Abstract

GARCIA-CASTIBLANCO, Claudia Paola; DIAZ-ARIZA, Diana Marcela  and  AGUILAR-GALEANO, Estibaliz. How green businesses in Bogota-Region use export support programs. Rev. esc.adm.neg [online]. 2020, n.89, pp.197-214.  Epub Sep 17, 2021. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n89.2020.2872.

The environmental deterioration caused by the intense economic activity that has been taking place since last century has led to the questioning of traditional forms of production in recent decades, opening the way to new business opportunities in which resources are responsibly managed. This new trend, which is consolidating its position mainly in Europe and North America, is marked by the emergence of conscious consumers who are concerned about environmentally friendly production processes. In this context, green businesses are proposed as a new alternative for development in Colombia; however, little research has been done on their export potential. According to the theory of environmental competitiveness, this study aims at establishing the extent to which green businesses in Bogota-Region use government export promotion programs to carry out their internationalization processes. This is a cross-sectional correlational study that, by means of surveys, investigates the relationship between the variables raised in the companies that have been classified as green businesses in Bogota-Region by the District Secretariat of Environment and the Regional Autonomous Corporation of Cundinamarca (CAR, by its acronym in Spanish). Among the findings, there is a low level of exportation and there is little knowledge about the existing support programs, situation that affects their use.

Keywords : green business; internationalization processes; export level; export potential; export promotion; environmental competitiveness; eco-friendly production processes.

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