Resumen

DELGADO MARULANDA, ALBA LUCÍA. Controversy in ex-president Alvaro Uribes speech. Ad hominem arguments and their role configuring «terrorism» as political enemy. Cuad. linguist. hisp. [online]. 2013, n.22, pp.91-108. ISSN 0121-053X.

The aim of the present article is to study, determine and describe two aspects related to the study of controversy. In the first place: we will identify the controversial characteristics and moments of Alvaro Uribes speech delivered on July 25th in La Macarena military base (Meta, Colombia). Secondly, we will analyze the contribution of arguments ad hominem to configure the political enemy, through the ideological sign of «terrorism». Consequently, controversy, is presented as one of the modalities of argumentation, transgressing the boundaries of rhetorical and argumentative studies, which, to this date have focused on persuasion and consensus. Therefore, we adopt Amossys proposal, which considers the study of controversy, through rhetoric and argumentation as an alternative study, that focuses on dissension as a dynamic object of study

Palabras clave : Rhetoric; controversial discourse speech; political discourse speech; discourse speech analysis; La Macarena; Alvaro Uribe.

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