Abstract

LUCIA, BUSTAMANTE VÉLEZ. Discursive studies on the ethos of Colombian costumbrist soap operas. Cuad. linguist. hisp. [online]. 2016, n.27, pp.137-156. ISSN 0121-053X.

This paper constitutes the first part of the research project "Discursive construction of the ethos of Colombian costumbrist soap operas". As object of analysis, we specifically priviledged Café con aroma de mujer [Woman Scented Coffee], because we consider it to be a representative costumbrist Colombian soap opera and because of the great social and cultural impact it has had in Colombia as well as in other countries. We aspire to characterize the different forms of self-image constructed by the narrator of the show, given the fact that these images exert great persuasive force over the audience. This research is theoretically and methodologically based on a historical, discursive and dialogical standpoint of language (Bajtín, 1982) and, in the social-enunciative dynamics of Martínez (2001 a, 2001b, 2005, 2013). As categories of analysis we identified: themes and topics in the semantic field (Van Dijk, 2003, Martínez, 2005), and situations of comunication and enunciation, tonalities and dimensions in the enunciative field. Starting from the topic of education, the analysis of ethos constructions of the main character allow us to conclude that through this character images related to a series of ethos - related to authority, success, and competence- are disseminated. These images revive and reinforce the traditionality and costumbrism of the paisa regional culture.

Keywords : identity and speech; speech and soap operas; discursive ethos; ethos and soap operas.

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