Resumo

CARDOZO, Osvaldo Daniel; BONDAR, Carlos Esteban  e  ODRIOZOLA, Jorge Guillermo. Optimal location for the sale of pork with the use of Geographic Information Systems in the city of Resistencia, Argentina. Cuad. Geogr. Rev. Colomb. Geogr. [online]. 2010, n.19, pp.87-96. ISSN 0121-215X.

This paper aims to examine the spatial distribution of pork supply and its potential demand in Resistencia (Argentina), to identify underserved areas for the location of new commercial sites. Geographic Information Systems (GIS) are used for this purpose, specifically the kernel method, to represent the variables of interest (supply and demand) as density values. Regarding the supply, butcheries are analyzed in three distinct categories according to their customer service capacity. Regarding the demand, homes are analyzed and differentiated in three strata according to their socioeconomic status. The application of these techniques allowed identifying "hot spots" with greater commercial appeal for new butcheries.

Palavras-chave : geomarketing; GIS; kernel method; points of sail; pork.

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