Abstract

NARVAEZ MONTOYA, Ancízar. Media Education, Cultural Institution, and Nation. Between the Pulpit, the Museum and the Internet. Pedagogía y Saberes [online]. 2019, n.50, pp.159-172. ISSN 0121-2494.

In this research paper media education is proposed as the assumption of media culture, understood as a set of media codes and not as technology. From this point of view, we analyze the messages issued by four national institutions that aim to spread a story about the nation: the Church, the National Museum, the National Hall of Artists and two online news media. The messages are analyzed as media pieces in their components of expression and content, as well as form and substance. Since these stories aim to differentiate themselves from the academic narrative, they are considered to be mediatic education, which is different from school education. However, the results contradict the claims.

Keywords : media education; culture; educommunication; Internet; theory of codes.

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