Resumo

BELTRAN ROMERO, Claudia H.  e  VEGA CASANOVA, Jair. Learnings about dialogue assesment and the debate on strategies of communication and social change: The case of the strategy of eduentertainment + social mobilization = social change. Investig. desarro. [online]. 2012, vol.20, n.2, pp.390-415. ISSN 0121-3261.

This paper presents the evaluation results of the pilot phase of The Edutainment andMobilization Platform for Social Change (EE+SM=SC). The purpose was to identify from the perspective of participants, the changes generated in the implementation processes of social mobilization in the municipality of San Juan Nepomuceno (Bolívar). The research used techniques such as qualitative open interviews, document analysis and memory workshops. Among the main results are the ability of the model to integrate and strengthen the dialogue processes and local dynamics, favoring conditions for the generation and qualification of dialogue about sexual and reproductive rights. However, the municipal context, highly involved with similar projects related to the issues of the Strategy, significantly hindered the observation of these changes.

Palavras-chave : Communication; social change; evaluation; dialogue; debate; SRHR.

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