Resumo

ARREDONDO-HIDALGO, María Guadalupe. Analysis of CSR and the impact of the supply chain on sustainable performance practices: a case study of a mexican exporting company. Investig. desarro. [online]. 2021, vol.29, n.1, pp.15-40.  Epub 05-Nov-2021. ISSN 0121-3261.  https://doi.org/10.14482/indes.29.1.658.408.

The case study presented, seeks to understand the corporate social responsibility (CSR), analyzing its value chain from the Model of the 31 practices of the supply chain that the World Economic Forum (2015). It is a qualitative research, with a descriptive case study approach. The objective of the work is to observe the impact of international logistics operations in a Mexican exporting SME and to analyze whether its economic significance has had a sustainable social, economic and environmental development. The results indicate a competitive advantage in product differentiation based on Porter and Kramer's (2002) concept of shared value. According to the WEF Model, the archetype is: Liberal humanist, since it emphasizes business value by 65% and weights socio-environmental aspects by 35%. However, impacts on the supply chain must be mitigated if the organization is to be identified as a socially responsible company.

Palavras-chave : World Economic Forum; corporate social responsibility; international logistics.

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