Abstract

TELLEZ PEDRAZA, Marcela Fernanda  and  RAMIREZ LOPEZ, Stefania. Communication practices in the digital ecosystem. Analysis of six Colombian governorates on their public communication processes to promote citizen participation. Investig. desarro. [online]. 2021, vol.29, n.1, pp.41-68.  Epub Nov 06, 2021. ISSN 0121-3261.  https://doi.org/10.14482/indes.29.1.323.042.

The interaction of public institutions with the community and other social actors is a practice that is being transformed worldwide due to the recognition of citizens as fundamental actors in decision-making on public affairs, and the incorporation of digital platforms in their management. The public communication perspective argues that beyond disseminating information, government institutions should promote practices of participation, dialogue and debate by citizens to achieve social transformation. In this context, the research presented below corresponds to a Multiple Case Study that set out to analyze, from a mainly qualitative perspective, the digital publications of six Colombian governorships, carried out between October and November 2019, to characterize their communication practices and determine whether they carry out public communication processes.

Keywords : public communication; digital communication; citizen participation; governorates; case study.

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