Abstract

ACEVEDO DIAZ, Jorge Andrés; GARCES GUTIERREZ, Diana Isabel  and  HERNANDEZ GARCIA, David. Communication management in social responsibility programs in the mining sector. Investig. desarro. [online]. 2021, vol.29, n.1, pp.69-98.  Epub Nov 06, 2021. ISSN 0121-3261.  https://doi.org/10.14482/indes.29.1.658.45.

Social responsibility, as one of the responses to current sock-environmental conflicts, implies additional efforts by organizations to strengthen their management capacity. This happens, especially, in mining companies, our activities compromise the use of community resources, including natural resources. This research analyzed the contributions that communications management makes to relations with communities within the framework of two social responsibility programs of the Quebradona and Gramalote mining projects (located in Antioquia, Colombia), attached to the company Anglogold Ashanti and winners of the Premio Sello Social a la Minería en Antioquia, being two of the projects with the highest demand and citizen oversight in the region. From an interpretive perspective and going to the review of documents and interviews with heads of social areas, communicators, beneficiaries, and environmental leaders, it was concluded that the analysis of the environment, the visibility of the programs and mediation in socio-environmental conflicts are the main contributions of communicators in mining projects.

Keywords : public relations; organization; social change; communities; strategy.

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