Abstract

DURAN GUTIERREZ, Orley Reinaldo. Beyond technodeterminism: An organic view of communication in the peasant movement of the Magdalena Medio region of Colombia. Investig. desarro. [online]. 2023, vol.31, n.1, pp.118-146.  Epub Oct 31, 2023. ISSN 0121-3261.  https://doi.org/10.14482/indes.31.01.180.429.

The analysis of the relationship between social movements, communication, media technologies and digital media usually concentrates on the scope and apparent determinants of the latter for political action. The objective of this article is to describe how the uses and appropriations of media technologies and digital alternative media are the expression of the organization, struggle and political negotiation of the peasant movement of the Magdalena Medio region of Colombia and not, as might be thought, a factor that determines its power. Based on 19 interviews with leaders of the peasant movement, it is concluded that communication mediated by media technologies and digital media in the peasant movement of Magdalena Medio expresses the horizontal character and political principles that govern the peasant movement and not what gives it its potential.

Keywords : collective action; communication; grassroots organization; technodeterminism.

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