Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Cited by Google
- Similars in SciELO
- Similars in Google
Share
Suma Psicológica
Print version ISSN 0121-4381
Abstract
BARRETO, Idaly; VELANDIA-MORALES, Andrea and RINCON-VASQUEZ, Juan Carlos. METHODOLOGICAL STRATEGIES FOR TEXTUAL DATA ANALYSIS: APPLICATIONS IN PSYCHOLOGY OF CONSUMER. Suma Psicol. [online]. 2011, vol.18, n.2, pp.7-15. ISSN 0121-4381.
This paper presents a classification methodology for studies of textual data. This classification is based on the two predominant methodologies for social science research: qualitative and quantitative. The basic assumption is that the research process involves three main features: 1) Structure Research, 2) Collection of information and, 3) Analysis and Interpretation of Data. In each, there are general guidelines for textual studies.
Keywords : Textual data analysis; qualitative research; cuantitative research; consumer psychology.