Abstract

TORRES-HERNANDEZ, Tatiana; BARRETO, Idaly  and  RINCON VASQUEZ, Juan Carlos. Beliefs and subjective norms as predictors of pro-environmental intention. Suma Psicol. [online]. 2015, vol.22, n.2, pp.86-92. ISSN 0121-4381.  https://doi.org/10.1016/j.sumpsi.2015.09.003.

The purpose of this study was to describe and establish the relationship between beliefs and subjective norms with the pro-environmental intention of a private university in the city of Bogota (Colombia). A total of 346 students participated in the study, and they were selected using non-probability sampling according to the proportion of undergraduate and graduate programs. The pro-environmental behaviour scale (67 items) was administered in order to evaluate beliefs, subjective norms, and intention of pro-environmental behaviour. It was found that pro-and anti-environmental subjective rules may be consistent predictors of pro-and anti-environmental intent.

Keywords : Attitude; Pro-environmental beliefs; Subjective norms; Pro-environmental behaviour intention.

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