Revista de Ingeniería
versão impressa ISSN 0121-4993
The purpose of this study was to explain how a little Colombian company competes in the dynamic US telecomm market. It was possible by using Fine´s Double Helix Model that shows two structural cycles to explain technological movements, in each cycle, the company studied had to do the correct strategic decisions to follow the industrial dynamics at the right clockspeed. The case study consisted of an industrial and a company historical synthesis, including key issues, afterwards, clockspeed is measured and finally a decision is recommended to survive on the pattern of industrial changes and movements.
Palavras-chave : Technological industry innovation; Technological strategy; Technological clockspeed; Technological management in Telecomm service industry.