Resumo

FERNANDEZ GONZALEZ, Juan Pablo. Alpina: A Case of Innovation for Competitiveness. rev.ing. [online]. 2013, n.38, pp.78-85. ISSN 0121-4993.

Alpina is a pioneer in the Colombian food industry whose business activities have been characterized by permanent innovation. This article describes how Alpina has developed a culture of innovation, quality and permanent initiative that governs all its activities. It demonstrates how continuous changes in the competitive environment have led the company to engage in a permanent process of innovation and strategic reflection in order to ensure its sustainability into the future

Palavras-chave : Competitiveness; knowledge; consumer; innovation; processes; sustainability.

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