Resumo

SMIDA, Ali. Using prospective ingredients as strategic levers. Innovar [online]. 2004, vol.14, n.23, pp.24-39. ISSN 0121-5051.

This article refers to the problem of controlling and managing future events and the importance of knowing how a phenomenon, an organisation or a system has evolved. The author thus proposes an alliance between two methods for analysing the future: forecasting and prospecting. The strengths and weaknesses of both methods are recognised in the search for objectivity and homogenisation, perhaps leaving actors´ subjective and contradictory behaviour in an even world.

Palavras-chave : Strategy; forecasting; prospecting; organisation.

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