Abstract

LLORENS MONZONIS, Jaume; FANDOS ROIG, Juan Carlos; MOLINER TENA, Miguel Ángel  and  SANCHEZ GARCIA, Javier. The quality of relationships in industrial markets: the state of the matter. Innovar [online]. 2006, vol.16, n.28, pp.199-222. ISSN 0121-5051.

Establishing alliances or lasting agreements between Colombian companies having common interests has become increasingly important due to the extremely competitive entrepreneurial setting facing companies in Colombia. Analysing the quality of such relationships between parties has thus become especially important for measuring the strength of relationships between companies. The lack of apparent uniformity amongst authors concerning this construct's dimensionality led to it being decided to study how second order dimensions or constructs affect the quality of relationships re commitment, trust and satisfaction.

Keywords : marketing relationships; industrial marketing; relationship quality; satisfaction; trust; commitment.

        · abstract in Spanish | French | Portuguese     · text in Spanish     · Spanish ( pdf )