Abstract

RODRIGUEZ ROMERO, Carlos Alberto  and  TOVAR HERRERA, José Luis. Mergers and acquisitions as growth strategy in the Colombian banking sector. Innovar [online]. 2007, vol.17, n.30, pp.77-98. ISSN 0121-5051.

The article proposes a strategic analysis model for interpreting mergers and acquisitions undertaken by Grupo Sarmiento Angulo within the Colombian banking sector. Such model was based on strategic corporate and business dimensions. A selection of theoretical tools was developed on them, seeking an integral viewpoint regarding the elements of strategic decision-making. An analysis of the concept of “relational strategy” was also incorporated, thereby complementing traditional analysis proposed by industrial economics. It was concluded that the relational strategic component plays an important role in designing and deploying the strategy of the group being studies.

Keywords : economic group; strategy; mergers and acquisitions; evolution; bank.

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