Abstract

GARCES CANO, Jorge Enrique  and  DUQUE OLIVA, Edison Jair. Reviewing the concept of strategic group and proposing a definition for applications in a Colombian setting. Innovar [online]. 2007, vol.17, n.30, pp.99-112. ISSN 0121-5051.

This article was aimed at identifying conceptual planning for studying strategic groups and their analysis variables, highlighting the role which such groups could play in analysing entrepreneurial competence/competition within an industrial sector. The main work done to date was reviewed and classified for developing conceptual support for future applied research, the intention being to reflect on applying the concept to a Colombian setting.

Keywords : Competitive strategy; strategic group; strategic positioning and competitive advantage; asymmetry; barriers to mobility; strategy.

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