Abstract

VILA, Natalia  and  GIMENO-MARTINEZ, Carlos. Effects of CSR on the Consumer: an Application to the Public Terrestrial Transport Sector. Innovar [online]. 2010, vol.20, n.38, pp.235-256. ISSN 0121-5051.

This work aims to compare the effects on consumers in three dimensions when companies carry out CSR actions: i) the knowledge of a company and its products; ii) the attitude that this fosters among consumers; and iii) the purchasing behavior to which it gives rise. The idea is to ascertain to what extent a company that carries out CSR actions is better perceived, preferred over other companies and selected by consumers when making a purchase. To do so, an empirical study was proposed regarding a sector of great social transcendence that involves CSR characteristics: public terrestrial transport in urban areas.

Keywords : corporate social responsibility; terrestrial transport; effects; consumer.

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