Resumen

MENESES FERNANDEZ, María Dolores; MARTIN GUTIERREZ, Jorge  y  ALVAREZ MARTIN, Esther. Uses of QR code in printed press. The audio visualization of paper. Innovar [online]. 2014, vol.24, n.spe, pp.67-80. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v24n1spe.47547.

The quick response QR code technology is undergoing development and continuous application dynamics. But the novelty factor of display technologies such as QR is just an excuse for being still insufficiently known and used by the press. The use of this code permeated advertising and marketing before any other display technologies. Generally, these technologies are still emerging in the printed journalism field. Such a rising situation explains the early disposal of some innovative use examples. This research, based on case studies, is justified by the info-communication potential provided by this display to the printed newspaper industry.

Palabras clave : Printed journalism; newspaper industry; QR code; display technologies; innovation.

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