Resumo

CARDOZO VASQUEZ, John Jairo; HERNANDIS ORTUNO, Bernabé  e  RAMIREZ TRIANA, Nélida Yaneth. AN APPROACH TO THE CATEGORIZATION OF PRODUCTS SYSTEMS: CONSUMERS USE AND EXPERIENCE AS CONFIGURING ELEMENTS. Innovar [online]. 2015, vol.25, n.58, pp.125-141. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v25n58.52438.

Along with the changes in the way of relating to products, consumers became no longer passive recipients of functions but co-creators of goods, as well as searchers of experiences and feelings. Numerous studies explain how product ecosystems are the environment in which these interactions between consumers and products take place (Jiao, Xu, Du, Zhang, Helander, Khalid & Ni, 2007; Zhou, Xu & Jiao, 2011), where users' experiences and feelings are optimized through the strategy categorization, allowing the creation of product groups based on perceived similarities. This study expects to establish how usage and experience influence the design of products in a category. Eight groups are proposed to describe consumers' interaction with products and studied by using the model of products system. In order to evaluate such proposals, 57 experts in the field of design were surveyed to determine the effect of experience and use in the characterization of products systems. From the data analysis, a scale of the required degree of emphasis for each variable is extracted. Results are contrasted with other contributions within literature and its implications for the design of categories discussed by modeling products systems.

Palavras-chave : User experience; products ecosystem; product systems; product categories.

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