Abstract

GALLARZA, Martina G.; ARTEAGA-MORENO, Francisco; SERVERA-FRANCES, David  and  FAYOS-GARDO, Teresa. VOLUNTEERING FOR SPECIAL EVENTS: COMPARISON BETWEEN EXPECTED AND PERCEIVED VALUES. Innovar [online]. 2016, vol.26, n.59, pp.47-60. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v26n59.54322.

The volunteerism phenomenon, as part of the nonprofit sector, can be studied from the perspective of marketing and consumer behavior in the context of the implementation of special events. This study seeks to explore the dimensionality of the volunteering experience in a religious mega-event through the concept of value from a diachronic approach: pre-use (expected value) vs. post-use (perceived value). To this end, we propose a longitudinal study of 711 volunteers through two different principal components analysis, before and after the event, on the same scales of value dimensions. The proposed structure is consistent over time and the results are discussed under the light of differences between value dimensions (spiritual, social, fun, efficiency and time/effort used). Some implications on the expectations for efficiency and invested effort are presented for organizations working with volunteers.

Clasificación JEL: M31, M14, L30.

Keywords : Volunteerism; value dimensions; pre-use and post-use value; mega-event.

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