Abstract

LOPEZ-LEMUS, Jorge Armando; DE LA GARZA CARRANZA, María Teresa  and  ZAVALA BERBENA, María Alicia. STRATEGIC LEADERSHIP AND NEGOTIATION AND THEIR INFLUENCE ON THE PERCEPTION OF PRESTIGE IN SMALL BUSINESSES. Innovar [online]. 2020, vol.30, n.75, pp.57-70. ISSN 0121-5051.  https://doi.org/10.15446/innovar.v30n75.83257.

This research studied strategic leadership and integrative negotiation and their influence on the prestige and the perceived organizational status of small business leaders in the state of Guanajuato, Mexico. For this purpose, we studied a sample of 418 participants, following an explanatory, observational and transversal methodological approach. In addition, we developed a hypothetical structural equation model (SEM). Fit indices (X2 = 632,03; CL = 345; GFI = 0,914; TLI = 0,905; RMSEA = 0,04; SRMR = 0,04) were used to assess the model, since sem was acceptable. According to our research findings, it is shown that both strategic leadership and negotiation strategies positively and significantly influence the perception of prestige and organizational status. Furthermore, integrative negotiation strategy has a positive and significant influence as a mediating variable between strategic leadership and the perception of prestige and organizational status. No significant differences were found between male and female small businesses leaders for the studied variables.

Keywords : Organizational status; strategic leadership; integrative negotiation; perception of prestige; perceived organizational performance.

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