Abstract

MONTOYA R., LUZ ALEXANDRA; MONTOYA R., IVAN ALONSO  and  CASTELLANOS D., OSCAR FERNANDO. FROM THE NOTION OF COMPETITIVENESS TO THE ADVANTAGES OF BUSINESS INTEGRATION. Rev.fac.cienc.econ. [online]. 2008, vol.16, n.1, pp.59-70. ISSN 0121-6805.

This paper explores the notion of competitiveness, the possibilities for its measurement and the problems that competitiveness brings to small enterprises. Also, this paper presents the notion of integration as an alternative for those small enterprises to improve their survival and growth chances in the market.

Keywords : competitiveness; business integration; markets; SMEs.

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