Abstract

RIVERA RODRIGUEZ, HUGO ALBERTO. STRATEGIC CHANGE FOR TURBULENT ENVIRONMENTS. Rev.fac.cienc.econ. [online]. 2010, vol.18, n.1, pp.87-117. ISSN 0121-6805.

In the last years, companies have faced a turbulent environment, mainly characterized by uncertainty, dynamism and complexity. Uncertainty is evident at decision making moment; without certainty about what can happen to the company; dynamism is observed by permanent change of customer needs and emergence of new actors to interact with, in order to make a transaction. Business administration academy has looked for mechanisms to face this turbulence. This paper presents a theoretical review of turbulence concept, emphasizing on how this phenomenon must be faced through a strategic change.

Keywords : strategy; turbulent environment; uncertainty; dynamism; complexity.

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