Resumo

CAMARGO MAYORGA, DAVID ANDRÉS; PAEZ CASTILLO, JOHAN RICARDO  e  RONCANCIO GARCIA, ÁNGEL DAVID. THEORETICAL AND EMPIRICAL CONSIDERATIONS ABOUT RESALE PRICE MAINTENANCE. Rev.fac.cienc.econ. [online]. 2010, vol.18, n.2, pp.199-206. ISSN 0121-6805.

This document explores some of the most important theoretical and empirical considerations about Resale Price Maintenance (RPM), which has become not only an economic but also a legal problem. In order to achieve that, the topic will be reviewed in two aspects. First, description of theoretical implications of RPM, and on the other hand, empirical evidence found since a documental exploration. Thus, the reflection stated suggest that vertical restrictions avoid free riding in both elaboration and distribution, given the temptation to take advantage of other traders' effort in advertising expenses, advisers' training, benchmarking reputation, investments in exhibition rooms, etc., for own benefit besides reducing uncertainty.

Palavras-chave : Resale price maintenance; Vertical restraint; Free riding; monopolistic margin.

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