Abstract

ZARATE RUEDA, Ruth; AMADO AGUILLON, Angie Alexandra  and  PARRA SUAREZ, Santiago. Design Thinking for Social Entrepreneurship: A Literature Review. Rev.fac.cienc.econ. [online]. 2022, vol.30, n.1, pp.113-130.  Epub June 30, 2022. ISSN 0121-6805.  https://doi.org/10.18359/rfce.5907.

The purpose of this study is to identify the influence of social innovation and marketing in the transformation of social problems addressed, from community participation and social entrepreneurship, based on a review of scientific literature during the period of 2002-2021. Thus, the methodology was developed in three phases: construction of the search equation and inclusion-exclusion criteria, selection of documents in accordance with the objectives and content analysis of the information collected in the Web of Science databases. and Scopus. With the bibliometric results, the citation trends of articles were evidenced, together with the predominant authors, affiliations and years of publication in the scientific environment; in parallel, the investigated context is developed based on the investigative perspective with the aim of linking the themes and emphasizing the element that social entrepreneurship promotes social innovation and marketing for the transformation of local social problems with distinctive backgrounds; Design Thinking stands out as an alternative for thinking, creating and designing structural changes with the participation of interest groups. The conclusion is that Design Thinking implies the consolidation of change strategies that involve communities from participation to promote social entrepreneurship, competitiveness and social transformation.

Keywords : Design thinking; social innovation; social entrepreneurship; marketing; Scopus; Web of Science.

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