Abstract

GAGO, Verónica. From the subordinates invisibility to the excluded hyper-visibility. A challenge to the neoliberal city. Nómadas [online]. 2011, n.35, pp.49-63. ISSN 0121-7550.

La Salada, fair of fairs, have been recently strengthened in the skirts of Buenos Aires. Based on its size and relationships, the article states the following questions: 1. Is this a quarreling place where the modern ideology and imaginaries fail and are rebuilt; 2. Is there visible the defeat of an inclusive and normative modernity, parallel to forms of inclusion out the rule; 3. Is there a proliferation of consumerist forms, production of images, negotiation of rules and construction of a certain visibility more than a cartography; and 4. Is the hegemony of the visual sabotaged in La Salada, from a place where the visual is produced.

Keywords : fair; popular economy; neoliberalism; migration; Argentina; consuming; informal economy.

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