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Nómadas
versión impresa ISSN 0121-7550
Resumen
GARCIA, David; MONTENEGRO, Mauricio; ASTAIZA, Fernando y MARTIN, Carlos. Advertising colombian field: between imaginaries and objective conditions. Nómadas [online]. 2012, n.36, pp.255-265. ISSN 0121-7550.
This article approaches a historiographical analysis of the advertising realm in Colombia, proposing a timeline, which serves as the basis for a critical analysis of its development as a working field. It is argue that the creation of new roles associated to the usage of new technologies and business models, has substantially modified the advertiser conditions to exercise this job. Paradoxically, the imagery of what it means to be an advertiser or to work in advertising remains anchored to the golden age of advertising in Colombia, from which little or nothing remains.
Palabras clave : advertising in Colombia; division of labor; roles; working structures; imaginary.