Abstract

SUAREZ RICO, Yuli Marcela; LINARES RODRIGUEZ, Martha Cristina  and  GARCIA-BENAU, María Antonia. Communicative instrumentalization of the Sustainable Development Goals in companies of the Pacific Alliance. Nómadas [online]. 2024, vol.58, e17.  Epub Apr 06, 2026. ISSN 0121-7550.  https://doi.org/10.30578/nomadas.n58a19.

The article focuses on analyzing the communication and disclosure of the Sustainable Development Goals (SDGs) in companies from Pacific Alliance countries, considering communicative instrumentalization practices through SDG-washing. The authors address the relationship between the SDGs and SDG-washing theoretically and conceptually, and synthesize patterns in SDG-related information disclosure using a qualitative, critical research approach. The results show greenwashing strategies and SDG-washing practices in 90% of the companies analyzed.

Keywords : SDG-washing; Sustainable Development Goals; cherry-picking; rainbow-washing; greenwashing; Pacific Alliance.

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