Objective:

To assess the level of satisfaction among individuals who lead, implement, and benefit from health promotion programs at a Colombian higher education institution.

Materials and Methods:

A descriptive associative study was conducted with 16 program leaders and 399 members of the university community. A structured questionnaire was administered, and data were analyzed using SPSS 22.

Results:

Among program leaders, 81.3% were women, with an average age of 41.06 years, and 81.3% held a postgraduate degree. Satisfaction was highest regarding job functions, goal achievement, program execution, and sense of belonging, while institutional recognition, training, and resource availability received lower ratings. Among program beneficiaries, the average age was 29.95 years (±13 years), with 63.7% being women and 69.7% residing in socioeconomic strata 1 to 3. A total of 83.7% were aware of the programs, and 76.9% had benefited from them. Administrative staff reported the highest participation in physical activity programs (p < 0.05). Faculty members engaged more frequently in cultural activities (p = 0.010). Students were the primary beneficiaries of mental health and financial support initiatives (p = 0.000). Administrative staff benefited the most from occupational health and emergency preparedness programs (p = 0.000). Statistically significant differences (p < 0.05) were observed in program quality, relevance, and variety, with an overall positive perception across most evaluation criteria. However, program scheduling received the lowest satisfaction ratings. Administrative staff reported the highest satisfaction levels, followed by faculty members, while students expressed the lowest levels of satisfaction.

Conclusions:

The university community values health promotion programs positively, yet improvements in resource allocation, training, and accessibility are necessary to maximize their impact.

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