Abstract

CUBILLOS VERGARA, María Carolina. Women in the paper: Women representations in the newspapers, 1960-1970. Hist. Soc. [online]. 2014, n.26, pp.209-236. ISSN 0121-8417.  https://doi.org/10.15446/hys.n26.44504.

This research analyzed the social representations regarding women promoted in the fashion journalistic discourse during the sixties decade in Medellín city. It was a period of time characterized by the emergence of media and clothing ''consumer wave''. It went together with the spread of new ideals of personal fulfillment. These aspects produced a gradual transformation on the existing social representations in the city. This research used the discourse analysis method with the purpose of understanding the transmission processes of representations which defined traditional female roles and those roles symbol of social and cultural changes. This method is a helpful tool that allowed studying the social, political and economic context in which they emerged and developed as symbolic creations of appropriation of reality constructed by social groups.

Keywords : Fashion; discourse; woman; social representations; Medellín; roles; beauty.

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