Resumen

CRUZ BERMUDEZ, Harold Fabián; MORENO COLLAZOS, Jorge Enrique; CALDERON SERRANO, Claudia Janeth  y  MADERO REALES, Javier. Sociocultural aspects related to voluntary blood donation promoters described by donating a blood bank of the city of Bogotá, Colombia. Revista médica Risaralda [online]. 2013, vol.19, n.1, pp.10-13. ISSN 0122-0667.

Introduction: The promotion of voluntary, unpaid donation of blood becomes a recruitment strategy and safety of blood components. Objective: To identify cultural aspects related to voluntary blood donation promoters described by donating a category Blood Bank city of Bogotá, Colombia. Methods: This was a transversal study, through the implementation of a survey to 52 promoters of Hematology Foundation grant Colombia, were asked to rank according to their experience of the population by gender sociocultural evaluated. The data analysis was made under assumptions of normality in all cases. Results: The average age of the promoters was 26±5.25 (95%CI 24.52 to 27.46), in the distribution of social images was described by the promoters, "afraid of needles" was predominant male gender in 55.77% (n=29), while for the female gender was "weight gain or loss" in 45.28% (n=24), the aspects that motivate people to donation "collaboration" by 33% (n=17) followed by "altruism" by 29% (n=15). Conclusions: Among the reasons for the donation was found that developers described that females performed mainly by donation "Social Commitment", while males do so for "personal gain", just as it is the main social imaginary is the "weight gain" in women and "Fear of needles" in men.

Palabras clave : Blood; Blood donation; Blood banks; Social Marketing.

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