Resumen

TRUJILLO, Juan C; ESCOBAR, José L  y  IGLESIAS, Wilman J. Measuring Attitudes Towards Risk Among Small-Scale Pineapple Producers in Santander, Colombia. Cuad. Desarro. Rural [online]. 2012, vol.9, n.69, pp.239-255. ISSN 0122-1450.

Uncertainty is the natural state in which farmers make decisions. This paper studies attitudes towards risk among small-scale pineapple producers in the department of Santander, Colombia. For this purpose a random sample of 194 small-scale pineapple producers form the towns of Girón, Lebrija and Rionegro was taken. In order to determine attitudes towards risk a medium utility - non linear standard deviation approach was chosen. Results indicate that small-scale pineapple producers in Santander are reluctant to risk and show an increasing absolute reluctance and a decreasing relative reluctance.

Palabras clave : Reluctance to risk; pineapple; Santander; Colombia; Farm risk; small farms; small and médium-sized companies; Santander (Colombia).

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