Abstract

RAMOS, Eduardo  and  GARRIDO, Dolores. Towards a "2^nd Generation" of Quality Labels: a Proposal for the Evaluation of Territorial Quality Marks. Cuad. Desarro. Rural [online]. 2014, vol.11, n.74, pp.101-123. ISSN 0122-1450.  http://dx.doi.org/10.11144/Javeriana.CRD11-74.tsgq.

Recent literature analyses the role of territorial specificities, as the core of territorial rural development strategies based on differentiation. Unfortunately, the proliferation of quality assurance schemes is provoking a "labyrinth of labels" which diffuses the local efforts for capitalizing rural specificities. A second-generation of labels is currently being developed to simplify the territorial differentiation message. A number of territories in Southern Europe are basing their rural development strategies joining the so-called European Territorial Quality Mark (ETQM) Project. This paper proposes an original methodology, designed and developed by authors, for the evaluation of some of these second-generation labels. This methodology has been validated in 15 rural territories as the pioneers of the ETQM in Spain.

Keywords : rural development; specificity; territorial differentiation; label; territorial quality mark; evaluation; methodology.

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