Resumen

MILLAN VAZQUEZ DE LA TORRE, Genoveva  y  PEREZ, Leonor M. Comparison of the Profile of Wine and Olive Oil Tourists in Spain. A Case Study. Cuad. Desarro. Rural [online]. 2014, vol.11, n.74, pp.167-188. ISSN 0122-1450.  https://doi.org/10.11144/Javeriana.CRD11-74.cpec.

As wine and olive oil are the two most important agricultural sectors in Spain, in many regions tourist routes focused on these products have been established to promote rural development. This article analyzes similarities between wine and olive oil tourists from surveys conducted in routes of the province of Córdoba (Spain), in order to examine the commercialization possibilities between the two groups. The results show similarities in characteristics, tourist behavior and determinants of satisfaction degree.The results suggest that the different industries (wine, olive oil and tourism) could work together to promote rural development.

Palabras clave : rural development; culinary tourism; wine tourism; olive oil tourism.

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