Abstract

ALEXANDRE DE M S. ARRAES, Marcos. Beyond National Borders: Images of Americanism as a Model of Life in the West. Brazil as a Case Study (1945-1964). Anu.hist.reg.front. [online]. 2017, vol.22, n.2, pp.99-119. ISSN 0122-2066.  https://doi.org/10.18273/revanu.v22n2-2017004.

This article tries to demonstrate how the globalization of a cultural model based on the American model occurred after 1945, understanding the construction of the West as a result of a dispute for hegemony within an specific historical context. In this context, the images gained prominence as a vehicle of contact between the subjects and the world around them, that is, as a mechanism for reading the real. The research was made from the analysis of images available in magazines of great circulation in Brazil with punctual comparisons with magazines of hemispheric circulation, such as Reader’s Digest. In this way, it was possible to trace the hegemonic imagery discourses present in the Brazilian press and available for reader’s subjectivation. It is concluded that the use of images contributed to the construction of a daily life model based on the Americanism so called Western, taking, for this, the Brazilian reality as a case study.

Keywords : Americas; North American Culture; Visualization.

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