Abstract

GUDINO CEJUDO, María Rosa. The Health of Mexicans, a Sixties Movie Theme. Mem. Soc. [online]. 2010, vol.14, n.28, pp.125-136. ISSN 0122-5197.

Through the cinematographic representation of the rural teacher, the social worker and the malaria sprayer man, whom I called sanitarians intermediaries, the recreation of the malaria eradication campaign of 1957 and tuberculosis prevention campaign of 1960, this article analyze in four époque films the presence of a visual and oral discourse full of nationalistic symbols that overdo the Mexican state labor in public health activities. I confirm that Mexican health films of the ending fifties used as education health tools, functioned as mass media propaganda for health authorities in order to create an image of a Modern and healthy Mexico.

Keywords : Films; hygienic education; health campaigns; sanitarians; social workers; nationalism; propaganda; Short films; Public Health; México; Health Education; Advertising; Cultural Nationalism.

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