Print version ISSN 0122-8285
As has been described by Siegfried Jäger (2003), social discourses are a flow of knowledge, of all knowledge accumulated in the history of a society which changes constantly and influences the way the conditions of its members are formed and the structure of their organizations and institutions. Far from being homogeneous, social discourses are formed on the basis of texts that are woven together and become, at the same time, affluent narratives with increased social impact. Accordingly their formation is the product of a complex interaction between different subjects or groups of individuais in which some naturally retain more power in the production, emission or control of those narratives. The dominant discourse that has surrounded and shielded the digital technologies up to now, and has been recreated in disseminating its irreversible and innovative impact on society, obeys this logic as well. The following text shows how a great deal of the academic discourse and literature on journalism and digital technologies has been polluted by a deterministic fascination in certain cases, or even a mythagogic attitude. Revolution, unprecedented change, rupture, new media and other sorts of labels are part of the propositions that do little to describe the current situation. In fact, as will be illustrated, they have been constant inane topois when it comes to referring, at different times in history, to the various technological innovations that have been influenced the mass media.
Keywords : Internet; communication technology mass media; journalism; research on communication.