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Palabra Clave

Print version ISSN 0122-8285On-line version ISSN 2027-534X


PARRA-VALCARCE, David. The Role of zoon in the Neo-cyber Structure of Information. Palabra Clave [online]. 2008, vol.11, n.2, pp.271-289. ISSN 0122-8285.

We are facing a change in the way knowledge is acquired and transmitted. Learning based on written education taught in school is giving way to learning based on audiovisual and multimedia contents contemplated through audiovisual means of communication and on the Internet. A new being known as zoon has emerged in this new context and is destined to become a guiding force in the information society and the neo-cyber structure of information. One of the information products zoon demands is the cyber newspaper. This means information must be handled in an innovative way to adapt to the characteristics of zoon as an individual and to its special features as a consumer.

Keywords : Cybernetics; Internet; newspaper; information.

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