Abstract

SOTO-VELEZ, Ivette. International Public Relations: Theories and Background. Palabra Clave [online]. 2009, vol.12, n.1, pp.121-138. ISSN 0122-8285.

As a result of the Second World War and globalization, we have entered a new era marked by international public relations. Today, everything is done for export, on a global level for the benefit of other countries and other companies, as a way to make more money. Hence, public relations have become international. This new branch of public relations requires a careful look at its origin and the theories behind it; namely, global society, culture, comparative corporate management, and the communication and image theory.

Keywords : International public relations; global society; culture; corporate management; communication and image theory.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )