Abstract

GUTIERREZ-GARCIA, Elena. Corporate Governance and Corporate Communication: What is the Role of Communication Managers in Spain?. Palabra Clave [online]. 2010, vol.13, n.1, pp.147-160. ISSN 0122-8285.

Company managers have opened up their steering committees to the communication manager. However, it is a timid opening with major challenges. This paper analyzes the situation in Spain, reflecting on several recent academic studies in the field of corporate management and communication. There is a summary of the professional situation, along with several conclusions that are indicative of the major challenges to increased professionalization and academic thinking

Keywords : Corporate communication; corporate governance; strategic management; Spain.