Abstract

GIESECKE, Michael. Industrial Design and The Aesthetics of Movement: Influence of Aesthetic Values in the History of Graphic Media in Europe and Japan. Palabra Clave [online]. 2011, vol.14, n.2, pp. 345-356. ISSN 0122-8285.

The essay shows how the aesthetic predominant values in a culture have a bearing on the acceptance or rejection of certain products, independently of their practical functionality. The specific case is that of the printing of Gutenberg, which does not reach acceptance in the Japan of the XVIIth-century, because the ideals of perfection and production that the western printing represents, collide with the aesthetic conceptions of the Japanese chiropraxis.

Keywords : Gutenberg; typography; aesthetics; industrial design; graphics media communication in Japan.